WRITTEN BY Alex Koumori

We Mexicans dominate frustration. We spend endless hours sitting in traffic. We deal with tight schedules and slow bureaucracy. We see our country not progressing as fast as we wish it would. Over and over, we are told we cannot achieve great things and more often than not, it’s ourselves saying such. And yet, every time we have no choice, we make the impossible happen.

There are many reasons for us to stop. Might be too early, too cold or too hard. But we never stop because our only dream is to make it happen. When we feel like we can’t anymore, we have no option but to go on. We never doubt we will get to the finish line. Every time we feel like quitting, WE RUN.


  • SPRING24